Your next $1 million is already in your partner base.
Your partners have existing customers who should be buying your solution. They are not presenting it, not because they can't, but because the economics of doing nothing have always beaten the risk of doing something. ChannelPROS changes that equation.
Your partners made a rational choice. It is costing you your growth story.
Your partners stopped hunting for net-new logos, not because they got lazy, but because collecting margin on recurring revenue pays better than the risk of going hunting.
Inside your partner base right now are existing customer relationships that are your net-new logos, including Diamonds in the Rough hiding in the Longtail. They have never been identified, co-invested in, or asked.
Your MDF is either a reward for past behavior or spray and pray. Neither produces a CFO-defensible ROI, and neither changes what a partner does on Monday morning.
Every new partner leader resets the clock and gives partners another reason to stay on the sidelines. Program instability is not a people problem. It is an architecture problem.
From identification to co-investment. Every link connected.
Identify
IPP scoring and Partner Forensics surface which partners hold customer bases that are your net-new logo inventory, regardless of their tier.
Classify & Diagnose
Champions, Farmers, High-Potential, Zombies, Longtail. Each with the financial cost of leaving their behavior where it is, and a recommended play.
Activate & Co-Invest
The Revenue Acceleration Program (RAP) turns identified partners into committed commercial plans. Named accounts. Accountable MDF. Both sides commit.
Sustain & Retain
A Quarterly Account Review cadence keeps commitments alive, and continuity holds when the people change. The program compounds instead of resetting.
Intelligence and execution, in one connected platform.
Not a PRM. Not a BI tool. Not a consulting methodology. A platform that identifies your growth inventory, changes partner behavior, and holds the organizational memory when the people change.
Know where the growth is hiding.
Score and classify every partner, see inside their customer base, and model the financial recovery, so you know which partners can drive net-new logos and which are collecting margin they stopped earning years ago.
Explore Intelligence →Every partner placed: Champions, Farmers, Zombies, Longtail, and the customer-base alignment behind each.
AI scans each partner's web presence for vertical depth, customer alignment, technology adjacency, and competitor exposure. Due diligence at scale.
Tier-migration risk, margin leakage, and recovery potential, modeled financially and ready for the CFO.
Change the behavior that changes the revenue.
Turn identified partners into committed commercial plans that give them a concrete reason to go hunting again, and keep those commitments alive when the people in the roles change.
Explore Execute →Named accounts, accountable MDF, and partner contribution alongside ISV investment. Both sides commit, in the platform.
A review cadence that keeps commitments and co-investment on track quarter over quarter.
The program runs on the platform, not on whoever is currently in the role, so it never resets.
Every stakeholder in the channel equation.
You already know which partners went quiet. Now see which still have the relationships to drive growth, and build the plan that changes their behavior, without it resetting when the next manager leaves.
Every MDF dollar tied to a named account, a committed outcome, and a partner contribution. Channel co-investment a CFO can defend at board level, with the recovery potential modeled.
A decision engine that runs on a CSV import. No integration project or API contracts. It operates alongside your existing PRM, with the accountability layer built in.
Your valuation is tied to net-new logo growth. The partners who can drive it already exist in your ecosystem, and the program performs consistently regardless of who holds the channel chair.
See where your growth inventory is hiding.
Book a 30-minute demo. We will show you what ChannelPROS finds in your partner data, and what it takes to turn dormant partner relationships into net-new ARR.
Book a Demo →30 minutes. No sales pitch. Just the product.