Intelligence is where the chain starts. IPP scoring, Partner Forensics™, classification, and tier analysis identify which partners have existing customer bases aligned to your ICP — the net-new logos hiding in relationships you already have. Everything downstream in the platform flows from what Intelligence surfaces here.
Book a Demo →The IPP score is a qualitative fit assessment — 14 web-scannable criteria measuring market alignment, customer base ICP fit, vertical authority, marketing capability, and organizational sophistication. It is not a performance score. It is the answer to a specific question: which partners have the right customer relationships to convert into net-new logos for the ISV?
A Silver tier partner with 40 existing customers in a vertical that perfectly matches your ICP is a more valuable RAP candidate than a Gold tier partner with a declining book and no net-new activity in three years. IPP surfaces that distinction — automatically, at scale, without manual analysis or analyst overhead.
ChannelPROS™ classifies every partner in your ecosystem into a four-tier taxonomy: High-Potential, Champions, Farmers, and Longtail. The Longtail — typically 70%+ of any partner ecosystem — is where most ISVs stop looking. ChannelPROS™ starts there.
Farmers and Longtail each carry sub-classifications. Inside the Longtail are Diamonds in the Rough: partners with high IPP scores and ICP-aligned customer bases who have simply never been asked to do more. There are also Nurture partners, Renew candidates, and Cull decisions to be made. Zombies are identified across tiers — partners collecting margins they stopped earning. The Longtail is not a monolithic dead weight. It is a sorted, actionable asset — if you have the tool to sort it.
The Revenue Command Center answers the question your PRM never could: what is your current tier structure costing you, and what would fixing it be worth? Margin leakage from Zombie overpayment, tier misclassification, and unearned co-fund — quantified by partner, by tier, and in aggregate. Recovery potential modeled at configurable ARR multiples for CFO presentation.
This is the reclamation story — and it matters. But it is not the growth story. The reclamation story recovers what was already spent. The growth story — identifying which partners can drive net-new logos — is what moves the valuation. ChannelPROS™ tells both, from the same dataset, in the same platform.
Partner Forensics™ scans every partner's web presence for competitive promotion, technology adjacency, vertical authority, and customer base signals. The intelligence an experienced channel chief builds intuitively over 18 months — which partners are quietly pushing a rival product, which ones have deep vertical credibility that makes them a strong RAP candidate — is now produced automatically on every scan cycle.
When that channel chief leaves, this intelligence doesn't leave with them. The Forensics data is in the platform, updated each cycle, and available to whoever walks in next. An incoming leader can see the competitive exposure across the entire partner base before their first partner call.
The 90-day window before renewal is where intervention is still possible. Downgrade Candidates and Upgrade Candidates are surfaced automatically — regardless of which PAM currently owns the account, and regardless of when the last channel chief left. The renewal calendar runs on the partner's timeline, not your org chart's.
Not a chatbot. A structured analytical interface grounded in your actual partner data. Ask a question in plain language, get a precise data-backed answer. The analytical overhead of program-level questions — which PAM used to handle by pulling reports and building a presentation — is now a single query.
For an incoming channel chief or newly assigned PAM, it's orientation at speed. Ask which partners have the strongest net-new logo potential. Ask which accounts have active RAPs. Ask where the renewal risk is concentrated. Get answers grounded in the full platform dataset — not in whoever happens to be available to brief you. The institutional knowledge is in the platform. It answers.
Which partners have the existing customer base to drive net-new logos. Which are collecting margins they stopped earning. Which Longtail partners are Diamonds hiding in a tier nobody manages. And all of it available to the next leader on day one — not locked in the head of the one who just left. No displacement of your PRM required.
See It In Your Data →Book a 30-minute demo. We'll run it on a dataset that looks like your ecosystem — and show you which partners have the customer base to drive your next $1 million, and what it takes to activate them.