See which partners have the relationships to drive your next $1 million.
Intelligence is where the chain starts. IPP scoring, Partner Forensics, classification, and tier analysis identify which partners have existing customer bases aligned to your ICP, the net-new logos hiding in relationships you already have. Everything downstream in the platform flows from what Intelligence surfaces here.
Ideal Partner Profile Scoring
Which of your partners have the existing customer base to drive net-new logos, regardless of their current tier. A qualitative fit assessment, not a performance score.
A Silver partner with 40 ICP-matched customers outranks a Gold partner coasting on a declining book.
- • 14 web-scannable criteria across market alignment, customer-base ICP fit, vertical authority, marketing capability, and organizational sophistication. No partner surveys.
- • AI scans and scores automatically. Full-ecosystem results in hours, not weeks.
- • Customer-base ICP alignment flagged explicitly: the growth-inventory signal.
- • Permanently independent of CPHI performance scoring, so a high-fit, declining partner reads as an engagement problem, not a quality problem.
Classification Engine
Every partner placed. Zombies identified. Diamonds in the Rough surfaced. A four-tier taxonomy of High-Potential, Champions, Farmers, and Longtail.
The Longtail is not dead weight. It is a sorted, actionable asset.
- • Four tiers with sub-classifications for Farmers and Longtail: Diamonds, Nurture, Renew, and Cull.
- • The Longtail is usually 70% or more of an ecosystem, where most ISVs stop looking. ChannelPROS starts there.
- • Channel Partner Health Index: 31 performance metrics, completely independent from IPP fit.
- • A role-gated, documented, auditable approval matrix, with Diamonds flagged for a Revenue Acceleration Program.
Revenue Command Center
The financial cost of leaving your partner ecosystem exactly where it is, modeled precisely, and ready for the CFO.
Two stories from one dataset: reclamation recovers what was spent, growth moves the valuation.
- • Margin leakage by tier, partner, and category, with Zombie overpayment broken out explicitly.
- • Net-new logo opportunity modeled separately: the growth case alongside the recovery case.
- • Enterprise-value impact at configurable ARR multiples, as board-ready output.
- • Revenue metrics permanently ringfenced from IPP, never conflated with fit scoring.
Partner Forensics™
Which partners are promoting your competitors, and which have growth potential nobody has activated, across your whole ecosystem.
The intuition a channel chief builds over 18 months, produced on every scan, and it does not leave when they do.
- • Competitor-promotion detection: who is actively pushing rival solutions.
- • Technology-adjacency signals: where expansion conversations are already possible.
- • Vertical-authority indicators: the partners with credibility to carry your solution to their market.
- • Customer-base ICP alignment: the Longtail Diamonds hiding in plain sight.
Tier Migration Intelligence
The 90-day window before renewal is where intervention is still possible. It is surfaced automatically, regardless of who is in the seat.
Renewal deadlines do not pause for PAM transitions.
- • Downgrade Candidates flagged as renewal approaches, not dependent on PAM memory.
- • Upgrade Candidates surfaced with gap analysis: what threshold remains and what it would take.
- • A 90-day visibility window by design, not a manual report someone used to run.
- • The full renewal pipeline visible to incoming PAMs from the moment they inherit a portfolio.
Ask ChannelPROS™
The fastest way to understand a program you just inherited, or one you have run for years. A structured analytical interface grounded in your actual partner data, not a chatbot.
What used to take six weeks of observation and thirty intake meetings now takes a question.
- • Query your full partner dataset in plain English. No BI tool, no export, no analyst ticket.
- • Answers grounded in your imported data, not benchmarks and not hallucination.
- • Surfaces growth inventory, renewal risk, Revenue Acceleration Program (RAP) status, and classification insights on demand.
- • Role-scoped by access control, so each user sees the data appropriate to their authorization.
Your PRM recorded what partners did. ChannelPROS Intelligence tells you which partners can drive what comes next.
Which partners have the existing customer base to drive net-new logos. Which are collecting margins they stopped earning. Which Longtail partners are Diamonds hiding in a tier nobody manages. And all of it available to the next leader on day one, not locked in the head of the one who just left. No displacement of your PRM required.
One platform, four jobs.
Intelligence
Score, classify, and diagnose partners to find your growth inventory.
Execute
Turn the right partners into accountable revenue plans.
Engage
Run co-selling and co-marketing: account mapping, deal registration, attribution, and MDF.
Academy
Learn the method and build the program, taught free, then built.
See where your growth inventory is hiding.
Book a 30-minute demo. We will run it on a dataset that looks like your ecosystem, and show you which partners have the customer base to drive your next $1 million.
Book a demo →30 minutes. No sales pitch. Just the product.