Intelligence Module

Institutional-grade partner intelligence for ISV channel organizations.

Scoring, classification, revenue recovery, tier migration, and AI-powered forensics — in one analytical platform built specifically for how channel ecosystems work.

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Partner Scorecard Champion
Revenue Growth
88
Deal Registration
74
Win Rate
82
Training Compliance
91
Support Burden
65
Composite Score
Diamond Tier · Qualified
80

A configurable scoring engine that applies your program definition consistently across every partner.

Your definition of partner performance, applied at scale. Criteria are set by you — not a generic template — and calculated automatically on every import.

Eliminates the subjectivity that makes partner reviews defensible only through relationship capital, not data.
  • Weight each metric according to your program priorities
  • Segment scoring by partner type — resellers, referrals, service partners
  • See exactly what each partner passes, fails, and by how much
  • Composite score calculated automatically on every data import
Score What Matters — Configuration
Annual Revenue for Vendor Weight: 5
Deal Registration Activity Weight: 4
Win Rate Weight: 4
Training & Certification Weight: 3
Support Burden Ratio Weight: 2
Engagement Score Weight: 2

A data-driven framework for allocating program resources where they generate the highest return.

Six classifications. Each one a resource allocation decision — applied automatically to every partner on every import.

Program investment decisions backed by data, not intuition.
  • Champions: consistent tiered contributors driving reliable net-new revenue
  • High-Potential: tiered partners showing signals that warrant accelerated investment
  • Farmers: tiered partners who are stable but plateaued — need a growth conversation
  • Zombies: tiered partners generating zero net-new revenue — need urgent intervention
  • Diamonds: longtail partners who are a strong fit and ready candidates for tier promotion
  • Longtail: low volume, low engagement — needs a portfolio policy decision
Partner Classification — FY 202580 partners · Imported Mar 12
7
High-Potential
9% of portfolio
4
Champions
5% of portfolio
62
Longtail
78% of portfolio
7
Farmers
9% of portfolio
14
Zombies
Margin cost · Act now
7
Diamonds
Longtail upside · Promote

Who to act on first.

Classification tells you what each partner is. This tells you what to do about it — immediately. The highest-impact partners, surfaced automatically, with playbooks ready to generate.

Zombies 10 partners

Tiered partners paying margin they have not earned. Assigned to Gold but generating zero net-new revenue.

Lighthouse SolutionsPlaybook →
Clearfield SystemsPlaybook →
Westfield Digital PartnersPlaybook →
Summit Digital SolutionsPlaybook →
Elevation NetworksPlaybook →
+ 5 more
Diamonds in the Rough 17 partners

Longtail partners with strong underlying scores. High activation potential — candidates for tier promotion with the right support.

BlueRidge IT PartnersPlaybook →
Gateway IT SolutionsPlaybook →
Clearwater Systems GroupPlaybook →
FrontLine TechnologyPlaybook →
Cascade ConsultingPlaybook →
+ 12 more

A closed-loop financial model that connects tier structure decisions to enterprise value.

Three-act narrative in financial language: identify margin leakage, model reallocation, quantify enterprise value impact. The first time a channel program can produce a CFO-grade financial model from its own data.

The first time a channel program can produce a CFO-grade financial model from its own data.
  • Identify the exact margin your current tier structure is giving away
  • Model reclassification scenarios and see the immediate revenue impact
  • Convert margin recovery to enterprise value at your ARR multiple
  • Produce a defensible financial output — ready for the CFO conversation
Revenue Recovery — Financial Model
Current Margin Leakage
$1.4M / year
Zombie margin overpayment + tier misclassification
Projected Revenue Growth
+$1.7M ARR
Reinvesting recovered margin with reactivated partners
Enterprise Value Impact
$31M
At 10× ARR multiple · Ready for CFO review

Early warning visibility into tier migration risk — before the contract window closes.

The 90-day window before renewal is where intervention is still possible. ChannelPROS™ surfaces Downgrade Candidates and Upgrade Candidates automatically, so your PAMs have time to act — not just report.

Eliminates the surprise of post-renewal partner downgrades that could not be remediated because they were not visible in time.
  • Downgrade Candidates flagged automatically as renewal approaches
  • Upgrade Candidates surfaced with gap analysis — what it would take
  • 90-day visibility window built into the platform by design
  • Actionable intelligence while intervention is still possible
Tier Migration — Renewal Pipeline
⬇ Downgrade Risk
Vertex Systems
Gold → Silver risk
67 days
Clearpath IT
Gold → Silver risk
84 days
NovaTech Inc
Platinum → Gold risk
91 days
⬆ Upgrade Potential
Bridgeline Co
Silver → Gold ready
72 days
Ironclad MSP
Gold → Platinum ready
88 days
Cascade Group
Silver → Gold ready
90 days

AI-powered competitive and market intelligence at the partner level. At scale.

Due-diligence-grade intelligence delivered automatically. ChannelPROS™ scans every partner's web presence for competitive promotion, technology adjacency, vertical authority, and latent growth potential — without requiring dedicated analyst resource.

Competitive exposure and growth potential data that would require dedicated analyst resource to produce manually.
  • Competitor promotion detection — who is actively pushing rival solutions
  • Technology adjacency signals — where expansion conversations are possible
  • Vertical authority indicators — where partners have depth and credibility
  • Latent growth potential — signals that warrant accelerated investment
Partner Forensics™ — Scan Results
Meridian Solutions
Gold Tier · Scanned Mar 14
At Risk
Competitor Promotion Rival Certification Healthcare Vertical
Ironclad MSP
Silver Tier · Scanned Mar 14
Growth Signal
Tech Adjacency Vertical Authority Fintech · SaaS
Clearpath IT
Gold Tier · Scanned Mar 14
Monitor
Neutral Web Presence Latent Potential

A conversational intelligence layer across your entire partner dataset.

Not a chatbot. A structured analytical interface that surfaces program intelligence on demand. Ask a question in plain language — get a precise, data-backed answer grounded in your actual partner data.

Program-level analysis previously requiring data extraction, spreadsheet modeling, and analyst interpretation — available in a single query.
  • Query your entire partner dataset in plain English
  • Answers grounded in your actual imported data — not generic benchmarks
  • Surfaces insights across scoring, classification, and revenue recovery
  • No data export, no BI tool, no analyst ticket required
Ask ChannelPROS™
"Which of our Gold partners are at risk of downgrading at renewal, and what's the revenue exposure?"
3 Gold partners are flagged as Downgrade Candidates within the next 90 days — Vertex Systems, Clearpath IT, and NovaTech Inc.

Combined current-year revenue across these three partners is $487K. If all three downgrade to Silver, the estimated margin impact is $62K annually based on your current tier discount structure.

Recommended action: Vertex Systems shows the strongest recovery signal — deal registration activity increased 40% in Q4 despite revenue decline. This is a PAM engagement gap, not a partner quality issue.
Powered by your partner data · FY 2025 import
The Intelligence Difference

Your PRM manages partner transactions.
ChannelPROS™ tells you what those transactions mean.

Which partners are performing. Which are at risk. Which are misclassified. And what the financial consequences are of each. The two systems are complementary by design — no displacement required.

See It In Your Data →

Ready to see your partner data this clearly?

Book a 30-minute demo. We'll run it on a dataset that looks like your ecosystem — and show you what ChannelPROS™ finds.

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30 minutes. No sales pitch. Just the product.