Change partner behavior. Then keep it changed.
Your partners stopped hunting for net-new logos because the economics of staying comfortable always beat the risk of going hunting. Execute changes those economics, with accountable co-investment, a structured activation cadence, and organizational memory that makes your commitment credible even when the people change.
Your partners made a rational economic choice. Execute changes the equation.
Collecting margin on recurring revenue beats the risk of hunting.
Your Farmers and Longtail partners did not stop performing because they got lazy. They ran a calculation. Finding new customers is expensive, risky, and distracting from a business that is already profitable, and the margin you pay on recurring revenue rewards staying exactly where they are.
Every program disruption reinforces it. Will the PAM who knows their business still be there six months into a sales cycle? Will the co-fund survive the next leadership change? Those are the questions a partner asks before putting their best customer relationships on the line.
Partners hunt when the ISV makes a commitment they can count on.
The answer is not a margin clawback. Cutting margin on non-performers moves money on a spreadsheet, breeds resentment, and changes nothing going forward. Your valuation is tied to net-new ARR growth, not margin recovery.
What changes behavior is a documented, co-built commercial plan with named accounts, committed MDF, and platform-backed assurance the commitment will be honored even when the people change. That is what Execute delivers, and it is the reason a partner trusts the ISV enough to go hunting.
Revenue Acceleration Program
The first accountable co-investment model in the channel. The ISV and a partner build a real commercial plan together, and every dollar is tied to a named account.
For the first time, every MDF dollar is traceable to an ARR result.
- • Named account targets that are the partner's existing customers, the net-new logos hiding inside relationships they already own.
- • Co-fund governance built in: ISV MDF committed alongside partner contribution, so both sides have skin in the game.
- • Partner and ISV economics modeled and agreed before activation.
- • CxO and Manager sign-off required, and every Revenue Acceleration Program (RAP) commitment is visible to incoming leaders on day one.
Cohort Strategy
The behavior-change agenda, set once by management, inherited everywhere, and surviving turnover.
A new PAM knows what the program expects of each cohort on day one, with no briefing.
- • Strategic intent codified per classification, from Champions through the Longtail sub-categories.
- • AI drafts the first version from partner data; management refines and approves it.
- • Every PAM's QARs and RAPs inherit the cohort strategy automatically.
- • A quarterly review cycle keeps the strategy aligned with program priorities.
Quarterly Account Review
The 90-day cadence that keeps the commercial commitment alive and the relationship documented.
The relationship does not reset when the PAM changes.
- • A continuous 90-day rhythm, not a one-time action plan.
- • Every QAR documents what was committed, what was delivered, and the plan for next quarter.
- • An incoming PAM reads the full history before their first partner conversation.
- • Managers see all active QARs across the team in one console view.
Manager Console
The full program state, on day one, for whoever just walked in. As much an onboarding tool as a day-to-day management surface.
Thirty intake meetings compressed into one dashboard.
- • A three-tab console: PAM portfolio cards, workflow approvals, and program intelligence.
- • All active RAPs, QARs, and MDF commitments, visible and territory-scoped.
- • Every approval decision recorded: who, when, and under what authority.
- • PAM capacity visible, with Revenue Under Management per PAM at a glance.
Every role sees what they need, including whoever just arrived.
My partners. My RAPs. My history.
Inheriting a portfolio? The full history is already in the platform: what was promised, what was delivered, where each named account stands. No starting from zero, no awkward first call.
Full team visibility and approval authority.
Every PAM's RAP pipeline, every active QAR, every pending approval across the team, all territory-scoped, documented, and auditable. The accountability layer is built in.
Inherit context, not chaos.
Every active RAP commitment, every co-fund obligation, every partner classified and documented. See the complete program picture on day one, including what it is worth in ARR if delivered.
Every commitment, every plan, every decision. In the platform, not in someone's head.
Partner behavior changes when ISV commitment is credible, and ISV commitment is credible when it lives in the platform rather than depending on whoever is currently in the role. That workflow stays when the people do not, so the program compounds instead of resetting.
One platform, four jobs.
Intelligence
Score, classify, and diagnose partners to find your growth inventory.
Execute
Turn the right partners into accountable revenue plans.
Engage
Run co-selling and co-marketing: account mapping, deal registration, attribution, and MDF.
Academy
Learn the method and build the program, taught free, then built.
See what your partner base looks like when the behavior changes.
Book a 30-minute demo. We will show you how Execute turns identified growth inventory into committed commercial plans, and keeps those commitments when the people change.
Book a demo →30 minutes. No sales pitch. Just the product.